Love 'em all, Let God sort 'em out

"Value is a function of perception. So, you want the people you’re trying to reach to perceive your content as valuable, even if people you’re not trying to reach perceive it as worthless.
This is an important point, even though it seems simplistic.
The snarling enemy of meaningful content is the urge to water it down for the lowest-common denominator in the hopes of either (a) reaching an unreasonably mass audience, or (b) not offending anyone.
The result of that approach is content that means very little to anyone."